Recently promoted to Social Media Student Associate, I produce engaging content for and manage Ohio State’s enterprise platforms, reaching an audience of 2.59 million. During my time with the team, Ohio State University has climbed to #6 in Rival IQ's Higher Education Social Media Engagement rankings, up from #12 when I first joined the team. My role consists of producing short-form videos, pitching creative campaigns aligned with current trends, and analyzing performance metrics to optimize reach. Additionally, I help lead and train student interns, ensuring cohesive branding and high-quality content across all channels. Some of my favorite projects with the team are featured below!